Online Reputation Management is about managing the reputation of your company online. This means that if a company like XYZ managed their reputation correctly on the Internet, they might not loose as many potential customers, or have so many upset customers. So now the question is, how do you manage your online reputation? There are numerous techniques and applications you can use to manage your online reputation. Firstly, you need to know what exactly to look out for.

To manage the reputation of your company you need to track all information related to your company. That means your company name and of course product names. You can even check out names of your employees. When people complain about your company and specifically your service levels, they will mention the names of your employees. Its best to know who is associated with your company name.